Do you run a blog or an app? Or maybe you work for a marketing company or in sales? If you work in any of these fields (or countless others), the success or failure of your undertakings depends on how well you connect with customers. If your messages chime with …
What are the first things you do when setting up a business? You come up with a name, and maybe a logo, and you create a website. Most potential customers will find out about you by clicking on your website; many will buy what you sell online, too. Clearly your …
In businesses the world over, executives are worried about the bottom line. Everything a company does – including marketing – needs to demonstrate its financial value clearly. Otherwise, it’s simply not worthwhile. If you’re in marketing, or simply interested in it, then you likely know how often marketing teams are …
When you search online for a certain book, why does Google first show you its Amazon page? When you look for an explanation of a scientific term, why does Google direct you to the word’s Wikipedia entry? The answer is simple: these sites have mastered SEO, or search engine optimization. …
